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What we do – earned media is gold

Your company is a story. And it needs to be told. Social Media, Web sites, Videography and Print Media are all powerful mediums and intimately interconnected.

At The Thomson Group, our primary strength and value is telling your company’s story across all of those mediums to maximize your company’s exposure to potential customers.

For example, getting a story placed in a newspaper or trade magazine is gold. It’s called “earned media.” That story will be published in print and online and available to the world of Google. But you must be proactive. The story can go on your website and Facebook site, and then it should be linked to through Twitter, LinkedIn and other social media sites. Repeatedly. There are many other strategies for making sure your story gets out to potential customers.

Further, you can use these stories in your own marketing programs because these are objective stories from respectable publications and therefore carry more weight than simply a paid ad. Customers will notice that and give your company legitimacy.

The Thomson Group can handle every step along the way to make sure that you get the most professional leverage from each placed story — your company’s story.

We also can handle any external and internal communications that you may need, from brochures for clients to announcements to company newsletters that you want to look sharp and professional.

Contact us and we’d be happy to sit down and discuss how to tell your company’s story professionally and thoroughly.