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People buy products and choose services from brands they believe in and trust. Trust comes from credibility, which is built through public relations. The key is publicizing all of the good things that a company does in all of its realms, and keeping that company in the public eye. Public relations does this through the most credible path of third-party affirmation. Earned media. Trusted.

Public relations through The Thomson Group also accomplishes this through interpersonal communications from email campaigns to social media to ghost writing to blogs to strong web site content.

Content will always be king for a company’s marketing needs. Regardless of how the mediums change, the content — the message, the story — is still the core.

The Thomson Group draws on decades of experience in dailies, weeklies and magazines to create unparalleled content for our clients, which include public, private and political clients. Whether it is web sites, social media, blogs, ghost writing, native advertising or other content, we are professionals at conveying the message in the most meaningful way.

The Thomson Group works with the best talent on the Gulf Coast of Florida to tell the compelling story of your company, to get that message out so that potential customers see it — and believe it.

Plus, The Thomson Group has a unique understanding of what editors and reporters want for those seeking earned media in the form of news stories. We craft press releases as news stories, pitching leads and angles that business owners and most PR firms would not see. It comes from understanding over three decades of what editors and reporters want, what works and what does not work.

But we do much more. Every communication with your clients and customers is important to your business thriving. And we are experts in making sure that communication is pitch perfect.

Let us tell your story.

What we offer:

Press releases.

Research, write and distribute press releases to appropriate media contacts in all forms of media. Any topics on which the company would like media coverage.

Ghost writing.

Ghost write columns for clients and get them placed in publications from mass circulation dailies to industry trade publications.

Internal and external communications.

For companies who do not have public relations people on staff, we will handle all communications, including announcements, newsletters and so on.

Public Relations.

We will provide PR services for small and medium size companies that do not have a PR Department.

Blog posts.

We can ghost write blog posts, both internally and externally.

Social Media Marketing.

With nearly half the planet using social media, it cannot be ignored. The Thomson Group can help you maximize Facebook, Twitter, LinkedIn and other media sites to expand your company’s exposure to potential customers.

Print Products.

We write and layout out for print products everything from simple single-page communications to full-color tri-fold brochures.

Media coaching.

Teaching political candidates, issues advocates, corporate leaders and communications departments how to deal with reporters and editors. We also offer mock interviews.

Clients

Non-Political Clients

Here is a list of some of The Thomson Group’s past and present clients.

• Sarasota County Economic Development Corporation, Sarasota, Fla.
• Manatee-Sarasota Business Industry Council, Sarasota, Fla.
• Sunnyside Village, Sarasota, Fla.
• Gulf Coast Property Management, Lakewood Ranch, Fla.
• Taiwan Semiconductor, Pomona, Calif.
• Transforming Leadership, Venice, Fla.
• Cyber Ninjas, Sarasota, Fla.
• Epiphany Marketing, Sarasota, Fla.
• HarborChase, Sarasota, Fla.
• Digital Observer Media, Sarasota, Fla.
• BuzzPrize and BuzzPrizeExpo, Sarasota, Fla.
• Energy Information Center, Sarasota, Fla.
• Transdev Corp., Chicago
• Friends of Gulf Gate Library, Sarasota, Fla.
• Avant, Sarasota-France
• Peak Enterprises, Inc., Sarasota, Fla.
• FreightCenter, Palm Harbor, Fla.
• Crowley Services, Inc., Sarasota, Fla.
• Biter Enterprises, Sarasota, Fla.
• Pearl Brands, Fort Myers, Fla.
• Conaway Golf, Sarasota, Fla.
• McLean Capital, Sarasota, Fla.
• Nepsis Advisor Services, Minneapolis, Minn.